Campaign builder
Launch interactive games, quizzes, giveaways and reward campaigns that help you collect leads, increase engagement and turn more visitors into customers.
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Everything you need to build
Build gamified campaigns without writing code
Create interactive marketing campaigns in minutes with a visual, no-code campaign builder. Choose a game type, customize the design, add your rewards, connect your lead form and publish the campaign wherever your audience is.
Whether you are launching a seasonal promotion, collecting emails, increasing engagement or driving more conversions, the campaign builder gives your team everything needed to go from idea to live campaign - fast.
Everything starts with a simple setup
Start by choosing the campaign goal: lead generation, discount activation, product promotion, customer engagement or loyalty growth. From there, Fanmentum helps you pick the right game type, reward logic and form structure for your campaign.
You can build campaigns from scratch or use ready-made templates designed for common marketing use cases.
Customize every layer of the experience
Adjust the look and feel of your campaign to match your brand. Change colors, typography, images, buttons, rewards, form fields and success screens without touching code.
The builder is designed to keep things simple, but flexible enough for real marketing teams.
Key features
Everything you need to create, launch and measure gamified marketing campaigns. From game templates and AI-generated assets to targeting, analytics and integrations.
Drag-and-drop campaign setup
Assemble games, forms, and reward screens visually — no code anywhere.
Ready-made game templates
Start from wheels, scratch cards, quizzes, and more, tuned for conversion.
Reward and coupon logic
Set win odds, reward tiers, and unique coupon codes with expiry rules.
Lead capture forms
Collect emails, preferences, and consent — right inside the game flow.
Brand customization
Match colors, fonts, and imagery so campaigns feel native to your brand.
Multi-step campaign flows
Chain games, forms, and reward screens into complete journeys.
Embed anywhere
One snippet works on any site — Shopify, WooCommerce, or custom.
Performance tracking
Plays, leads, redemptions, and conversions tracked from day one.
Built for marketers, not developers
Everything a marketing team needs to launch — without a ticket queue.
From idea to live campaign in four steps
Pick a game
Choose a template that fits your goal — wheel, quiz, scratch card, and more.
Make it yours
Apply your brand, write your copy, and set up rewards and win odds.
Embed it
Copy one snippet into your site or store — the campaign is live instantly.
Watch it perform
Track plays, leads, and conversions in real time and optimize as you go.
Questions & Answers
An interactive game, quiz or instant-win experience, like a spin wheel, scratch card or trivia quiz, that you put on your website or share as a link. Visitors play to win a prize, and you collect their contact details and see how they engage.
No. You pick a game, add your brand, prizes and lead form in the editor, and publish. Adding the game to your own site takes a single line of embed code that you paste into the page. Anyone on your marketing team can do it.
18 games in five categories: luck games like Spin Wheel and Scratch Card, quiz games like Trivia and Jeopardy, arcade games like Snake and Whack-a-Mole, puzzle games like Memory and Candy Crush, and discovery games like Personality Test and Tinder Swipe. Every game is included in every plan.
Yes. Save your logo, colors, fonts and background once as a brand kit, and every new campaign starts with it. Most games also let you replace the game elements with your own product images, so players catch, match or swipe your products.
Add as many prizes as you like and set the win odds, total stock and daily limit for each one. A winner can get one shared discount code, or a unique code from a list you upload from your online store. Winners receive their code by email automatically.
Yes. Set plays to unlimited, a number per day or a number per campaign, and write the message players see when they have used up their plays. Combine this with prize odds to control how many prizes each person can win.
In luck games such as Spin Wheel and Scratch Card, the prize is decided by the odds you set the moment the game starts, so the outcome cannot be manipulated. In skill and quiz games, players earn a score, and you decide which scores win which prize, or you run a leaderboard and draw the winners at the end.
Yes. Leave the winning conditions empty so nobody wins instantly, then draw winners when the campaign ends. You can draw from everyone who played, from players above a minimum score, or from the top of the leaderboard.
Yes. Turn on the languages you need and translate the texts in the editor. Players see the campaign in their own language.
Anywhere you can paste one line of code: your website, online store or landing page, including Shopify, WooCommerce and WordPress. You can also share the campaign as a link. You can limit the campaign to your own domains so nobody can copy it to another site.
You get 14 days with full access to every game and feature. No credit card is needed, and you can invite your team during the trial. Pick a plan when the trial ends to keep your campaigns running.
Yes. Play it yourself in the live preview while you edit, or send colleagues a private preview link that works for seven days without an account. Nothing from the preview is saved: no leads, no prize stock used, no statistics.
Yes. Invite colleagues with different roles: owners handle billing and settings, editors manage campaigns and branding, and members create and run campaigns. Agencies can manage each client in its own workspace.
Yes. Duplicate any campaign and it comes back as a draft with the same game, branding and prizes, ready for the next season. You can also end, pause and reactivate campaigns at any time.
Only what you ask for in the lead form. Email is always included, and you can add name, phone and company. The game also records plays, scores and prize wins so you can see how the campaign performs.
Yes. Export leads as a CSV at any time, or send every new lead, finished game and prize win to your CRM or email tool in real time with webhooks. Native Mailchimp, Smaily and Zapier integrations are on the way.
Yes. Every campaign can show a rules window with your terms and legal text, and you can link to it from the lead form or any other screen. You can also add a rules button to the intro screen.
You do. Leads belong to your company account, and you can export or delete them whenever you like.